BuzzMashr

Bacardi seems to be a spirits company that is really involved in the music scene.

The Daily Telegraph is reporting that British pop star La Roux will captain the Bacardi Express traveling music festival in Australia early next year.

La Roux will join the festival on a train when it travels from Brisbane to Sydney in March.

The duo of Elly Jackson and Ben Langmaid were in Australia for a brief visit in September and October on the back of hit singles.

In the article, Jackson said it was the “brilliant” Australian crowds that made her keen to come back.

“Everyone at our Parklife shows were amazing. We were completely overwhelmed by the response we got at both Parklife and our sideshows in Sydney and Melbourne,” she said.

Four other Australian bands will join La Roux aboard the Bacardi Express, now in its third year. The other musicians in the lineup won’t be announced until next month.

The train will carry almost 100 fans, bands and crew to free concerts at each stop in Brisbane, Coffs Harbour, Newcastle and Sydney, with impromptu concerts a possibility in the on board jam carriage.

Concert tickets to the Bacardi Express gigs can be won through registering at www.bacardiexpress.com.au from Jan. 10 (must be over 18).

2010 Bacardi Express concert dates: Brisbane, The Tivoli: Thursday March 25, 2010; Coffs Harbour, Venue TBC: Friday March 26, 2010; Newcastle, Panthers: Saturday March 27, 2010; Sydney, Big Top, Luna Park: Saturday March 27, 2010.

La Roux will be playing sideshows at: Melbourne, Festival Hall: Friday March 19; Perth, Belvoir Amphitheatre: Sunday March 21and Adelaide, Thebarton Theatre: Tuesday March 23.

Tickets to these shows go on sale at 9 a.m. on Friday, Dec. 11.

Cognac.com has compiled a list of “old school” alcohol advertisements that include some really cool vintage ads from Johnnie Walker Whiskey, Bacardi, Martini & Rossi and more.

Some date as back as far as the 1940s.

It’s part of a regular feature on the Web site.

Check out the vintage poster ads here.

Do you want proof that drinking and driving don’t mix? Watch this video of a mixologist for Bacardi attempt to prepare a cocktail while being driven around a racing track by seven-time Formula 1 world racing champion Michael Schumacher.

Schumacher has just announced he will extend his deal with spirits leader Bacardi for its “Champions Drink Responsibly Campaign.”

The high-profile campaign, to be rolled out by Bacardi across 40 countries, was launched in April of 2008 with Michael Schumacher as the ambassador.

“The campaign from Bacardi Limited to promote responsible drinking is very timely as the industry is actively seeking to work in partnership with national governments to highlight the issue (of drinking and driving),” said Andreas Gembler, president and chief executive officer of Bacardi Limited, in a press release at the launch.

For more information about Bacardi’s responsible driving program, visit http://www.championsdrinkresponsibly.com/.

With holiday season fast approaching, Bacardi has some great recipes for drinks and treats aimed at making your holiday party the best yet.

Bacardi has been sponsoring holiday and special occasion food and drink ideas for decades. Check out this treasure a Bacardi lover recently rediscovered.

Britain’s popular car show Top Gear revealed its mysterious test driver, The Stig, to be none other than Formula 1 driver Michael Schumacher. Or is he? Controversy is raging over the net if The Stig is truly Michael Schumacher, or this revelation was just a publicity stunt on the part of Top Gear and Bacardi, who appointed Michael Schumacher as their official ambassador of a responsible drinking campaign. At any rate, host Jeremy Clarkson conducted a hilarious interview with Michael Schumacher, and showed a videotape of the driver’s supposedly inept driving skills. Michael Schumacher also talked about his role as Bacardi’s Global Social Responsibility Ambassador. Jeremy Clarkson then showed the crowd some embarrassing photos of Michael Schumacher after the driver had one too many drinks, highlighting the fact that drinking and driving is a very bad idea!

Here’s a Michael Schumacher commerical that is part of Bacardi’s responsible drinking campaign. In this spot, you get to see how Champions Drink Responsibly.