Do you want proof that drinking and driving don’t mix? Watch this video of a mixologist for Bacardi attempt to prepare a cocktail while being driven around a racing track by seven-time Formula 1 world racing champion Michael Schumacher.
Schumacher has just announced he will extend his deal with spirits leader Bacardi for its “Champions Drink Responsibly Campaign.”
The high-profile campaign, to be rolled out by Bacardi across 40 countries, was launched in April of 2008 with Michael Schumacher as the ambassador.
“The campaign from Bacardi Limited to promote responsible drinking is very timely as the industry is actively seeking to work in partnership with national governments to highlight the issue (of drinking and driving),” said Andreas Gembler, president and chief executive officer of Bacardi Limited, in a press release at the launch.
For more information about Bacardi’s responsible driving program, visit http://www.championsdrinkresponsibly.com/.