November 10 2009

Bacardi continues responsibility campaign with racing champ

, ,

Do you want proof that drinking and driving don’t mix? Watch this video of a mixologist for Bacardi attempt to prepare a cocktail while being driven around a racing track by seven-time Formula 1 world racing champion Michael Schumacher.

Schumacher has just announced he will extend his deal with spirits leader Bacardi for its “Champions Drink Responsibly Campaign.”

The high-profile campaign, to be rolled out by Bacardi across 40 countries, was launched in April of 2008 with Michael Schumacher as the ambassador.

“The campaign from Bacardi Limited to promote responsible drinking is very timely as the industry is actively seeking to work in partnership with national governments to highlight the issue (of drinking and driving),” said Andreas Gembler, president and chief executive officer of Bacardi Limited, in a press release at the launch.

For more information about Bacardi’s responsible driving program, visit http://www.championsdrinkresponsibly.com/.

June 22 2009

Is The Stig Michael Schumacher?

, , ,

Britain’s popular car show Top Gear revealed its mysterious test driver, The Stig, to be none other than Formula 1 driver Michael Schumacher. Or is he? Controversy is raging over the net if The Stig is truly Michael Schumacher, or this revelation was just a publicity stunt on the part of Top Gear and Bacardi, who appointed Michael Schumacher as their official ambassador of a responsible drinking campaign. At any rate, host Jeremy Clarkson conducted a hilarious interview with Michael Schumacher, and showed a videotape of the driver’s supposedly inept driving skills. Michael Schumacher also talked about his role as Bacardi’s Global Social Responsibility Ambassador. Jeremy Clarkson then showed the crowd some embarrassing photos of Michael Schumacher after the driver had one too many drinks, highlighting the fact that drinking and driving is a very bad idea!

Here’s a Michael Schumacher commerical that is part of Bacardi’s responsible drinking campaign. In this spot, you get to see how Champions Drink Responsibly.

March 03 2009

Get Ready For the Ride of Your Life

, , , , , , ,

Bacardi and The Times sponsor a once-in-a-lifetime chance to catch a ride with Michael Schumacher.

It’s nice to get a lift in your friend’s car, but how would you like to get a ride from Formula 1 legend Michael Schumacher?

That’s right. The seven-time Formula One champion wants to take you and a guest for a spin around Ascari Race Track in Spain in a high performance race car. Bacardi and the English newspaper The Times are sponsoring a contest to promote responsible drinking. Michael Schumacher, Bacardi’s Global Social Responsibility Ambassador, has joined the famous rum distillery to spread the message that drinking and driving don’t mix.

The prize will be awarded May 13. This once-in-a-lifetime opportunity includes a 3-day trip with accommodations and meals to Malaga, Spain, “The Drive of Your Life” around the Ascari Race Track with Michael Schumacher, personal driving lessons from the legend himself, and a chance to drive a high performance car.

Before you put on your driving gloves and crash helmet, Bacardi, The Times, and Michael Schumacher require a few things. First, all entries must be sent in by May 11 via The Times website. Second, you must be of legal drinking age. And most importantly, show up sober to your drive! Bacardi, Michael Schumacher, and The Times want to remind you to always drink responsibly, and always have a designated driver for any outing.

And who knows? If you’re lucky, that designated driver just might be Michael Schumacher! Get your entry in today!


Learn more about Michael Schumacher on his official website.

This superfan has a nicely illustrated biography of Michael Shumacher.

Take a tour of the Ascari Race Track.

Learn more about the remarkable Bacardi Family.

Bacardi environmental initiative involves establishing an MIT professorship.

Take a tour of the official Formula 1 site.

Buzz Mashr is a compilation of news and entertainment, spiced with the wit of the Buzz Mashr Editors-at-large! Buzz Mashr editors are an ecclectic bunch, with specialties in different writing genres.
Stay tuned for more Buzz Mashr updates!